Except for three months of study at the Pennsylvania Academy of the Fine Arts, Bingham was self-taught. He began his career as a portrait painter, which was his money maker all through his career. But where he made his mark was genre painting. He was one of the most important American painters of genre subjects in the 19th century. Working before America’s vastness was made accessible by roads and railways, Bingham found his subjects in the boatmen and trappers who populated the Missouri and the Mississippi, the great rivers of his home state. Through these subjects he captured a taste of life in the West. The Jolly Flatboatmen is from his series depicting life on the river. It is among the first distinctly American paintings that capture the allure of Western expansion during the mid-19th century.Several New York businessmen formed the American Art Union to promote paintings of American scenes by American artists. Every year, the union bought a painting, and held a lottery for their members to decide who took the painting home. They paid Bingham $290 for the Floatmen and gave it to Benjamin van Schaick, a New York city grocer. The total cost to the winner was the $5 he paid for his membership. In 1986 it was sold for $6 million, a record-breaking auction price. The American Art Union produced a large mezzotint that was distributed to its 10,000 members throughout the country, This immediately made it one of the best-known works of art of its era. Some 18,000 were circulated to hang in American homes and places of business. In today’s terms, it went viral.